Macy's: revamps loyalty program to make earning rewards.

Help strategize with Macy's marketing partners to create successful initiatives to acquire new loyalty program members to the Macy's Star Rewards program. Member of the 2019 Innovation Award.

By stripping out the deals aspect of Star Rewards, Macy's is able to focus instead on how the program can solve shopper issues and ease the shopping experience. Further, by allowing members to use other credit cards to purchase and earn points, Macy's has the potential to gather more reliable, conclusive data, which it can use to improve its merchandise mix, plan store events and train.

Macy's Star Rewards TV Commercial, 'Earn on Every Purchase' Ad ID: 2687767 15s 2020 ( Inactive ) SHOW MORE. Macy's announces its Star Rewards program. Customers can get up to 5 percent back in rewards depending on their status and can use their rewards on most items in the store. Advertiser. Macy's. Advertiser Profiles. Facebook, Twitter, YouTube. Promotions. Join for free. Tagline “How.

Macy's shoppers are getting a revamped loyalty program as of this month that aims to offer consumers a more engaging shopping experience. The new loyalty program, still called Star Rewards, aims to make getting rewards easier with every purchase as credit card customers will automatically be enrolled into one of three levels based on annual spend, according to a press release.

Macy's has revamped its Star Rewards loyalty program in a bid to stem its sales declines and retain its top-spending shoppers. It's dangling better perks in front of its most important shoppers.

One of the card’s big benefits is it gives you immediate Silver status in Macy’s Star Rewards program. This gives you a 2% rewards rate on Macy’s purchases, while you’d get only 1% as an entry-level Bronze member. As you spend more at Macy’s, you can reach Gold and Platinum statuses — which offer 3% and 5% back, respectively.

Macy's loyalty program, called Star Rewards, now lets customers earn on every purchase, no matter how they pay and rewards can be used to buy top brand items. The changes to the program, which underwent a re-launch in 2017 and expansion in 2019, is being embraced by shoppers, according to a press release.

When Macy’s launched its new and improved Star Rewards loyalty program late last year, only customers with the retailer’s credit card could take advantage of all the great perks. Now, Macy’s has announced big changes to the program and is opening it up to all shoppers.

Macy’s (NYSE:M) today announced the reinvention of the retailer’s loyalty program, Star Rewards. Using their Macy’s card and beginning October 2, 2017, Macy’s customers can enjoy an even.

Macy’s is easing the process for customers to earn loyalty rewards. Macy’s has revamped its Star Rewards loyalty program to now allow every member to earn on every purchase, regardless of how.